It’s Vital
rolf spin wheels
taken 09/14/2006 - Where my rear wheel hangs out when I’m using the old wheel on the trainer.
Yet again, Seth Godin leaves me with vital information. Here’s a recap:
- the first is that a lot of our day is spent doing stuff that seems urgent but really isn’t.
- and the second is that most people buy most things in a state of urgency, not relaxation. We pay what we pay when we buy what we buy because right then, in that moment, it’s not just important, it’s vital.
What’s “vital” at this moment? New wheels? A heart rate monitor? A new helmet? How about fitting in that hilly ride to work on your form?
I’m picking the hilly ride today. Tomorrow, it could be something entirely different.
